ZAG: The #1 Strategy of High-Performance Brands. Marty Neumeier

ZAG: The #1 Strategy of High-Performance Brands


ZAG.The.1.Strategy.of.High.Performance.Brands.pdf
ISBN: 9780321426772 | 178 pages | 5 Mb


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ZAG: The #1 Strategy of High-Performance Brands Marty Neumeier
Publisher: Peachpit Press



Your Price: – buynow ZAG: The #1 Strategy of High Performance Brands, Mobipocket. Kima: The last book I read was ZAG - The #1 Strategy of High Performance Brands by Marty Neumeier. This book is basically about 'zagging' when everyone else in 'zigging'. Neumeier's advice in this book is “When everybody zigs—zag! This is the eBook version of the printed book. Here from his book “Zag: The #1 Strategy of High-Performance Brands,” Neumeier explains why in a world of “look-alike products and me-too services” it is important for brand marketers to zag when everyone else zigs. Just finished "ZAG: #1 strategy of high-performance brands" by Marty Neumeier and I have to say that I enjoyed it quite a bit. Published by Peachpit Press in 2006, this is Neumeier's next must-read book on branding. €�When everybody zigs, zag,” says Marty Neumeier in this fresh view of brand strategy. In other words it's just advising you to be different. ZAG: The #1 Strategy of High-Performance Brands – Marty Neumeier.





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